Serenata Flowers, leading florists, and the world’s third most visited online florist have appointed Brandnation to handle its influencer campaigns.
The brief
Brandnation will be responsible for delivering an ‘always on’ creative influencer marketing strategy, working closely with Serenata’s in house team. Brandnation’s remit will include paid ambassador campaigns supported by an organic seeding. The aim, to build a community of content creators together with full campaign management and delivery to agreed KPIs. All of the activities will be designed to support Serenata’s existing multi-channel digital marketing and traditional including TV advertising.
Brandnation has kicked off with its influencer campaign for Serenta Flowers with #bloominlovemum. A handpicked activation around Mother’s Day, with an emphasis on showing our love of our mums. The work involved several authentic content creators who narrate their touching stories of their mums.
According to Lucia Pöllä, Marketing Manager at Serenata Flowers, “We see a lot of potential in the influencer market and are pleased to be partnering with the experts at Brandnation to build our influencer profile. Therefore, we’re looking forward to working closely with their team to drive awareness and introduce new fans to Serenata Flowers.”
Mary Killingworth, Brandnation’s Managing Director says, “This is another great win for our rapidly growing influencer team. More and more we are working with enlightened brands such as Serenata Flowers, that whilst appreciating the power of influencers, also require an underlying creative strategy and coherent campaign theme to add targeted measurable brand value that also maximises investment in existing multi-channel marketing activities.”
About Serenata Flowers
Serenata Flowers, founded in 2003, has disrupted the e-commerce floristry business landscape with an alternative, the more agile business model for selling flowers online. The company is now UK’s leading independent online florist, offering fresh flowers with speedy delivery.
Serenata Flowers aims to turn everyday moments into memorable floral occasions full of joy and delight thanks to fresh flowers. The company sources the freshest, hand-picked, highest quality, sustainably grown fresh flowers. These flowers are from growers and farms all over the world at the best possible prices. As a result, bringing its customer’s stems and blooms into exquisite bouquets individually created by florists.
The Brandnation account team for Serenata Flowers will be headed up by Lifestyle and Fashion Influencer Director, Jessie Wales.
