Overview
Everyone has their own reasons for running, including fitness, the joy of competing or simply enjoying the outdoors. New, wearable tech brand Nurvv aims to empower all runners towards healthier, happier and injury-free running. Nurvv fuses science and tech to provide runners with a better understanding of what their bodies are truly capable of.
“Knowledge is power and, in this respect, Nurvv Run is a game changer.” Dame Kelly Holmes, double Olympic Gold medallist.
Brandnation’s PR team has been briefed to launch Nurvv’s cutting edge, in shoe, wearable technology. As a result, targeting a new audience in the UK and the US and building a community of brand fans. Nurvv run was new to market, with no previous brand recognition to leverage. Therefore, the launch strategy needed to account for this. The aim, to build brand presence, while communicating the brand story and educating consumers about the product. In addition to, as well as driving awareness and anticipation of product developments including a new app.
What we did
An influencer-first strategy targeted serious runners with the message that Nurvv Run delivers better stats, better performance and better safety. The influencers were introduced to the product, fully briefed on its benefits and their positive input used to spread the word.
Brandnation also launched a bespoke NURVV Ambassador programme working with a number of market-leading run influencers and athletes including Olympians Eilish McColgan and Jared Ward. Our influencer and PR teams also facilitated a partnership with running legend and leading industry voice Dame Kelly Holmes. In addition, the brand teamed with aspiring Olympian and former Olympic torch bearer Adelle Tracey, to host a virtual training masterclass.
Results
Our team was hugely successful in creating bespoke editorial and influencer content. In addition, a partnership with key retailer Selfridges was used to drive online and in-store purchases at the stockist. We also landed coverage in key national titles such as Financial Times, Daily Telegraph, and Independent. As a result, the Nurvv Run brand is making real strides in the running market. Take a look at our full range of services here.
