What makes a good brand campaign?
Why should consumers care about your brand? It’s no easy feat to shine brighter than your rivals. Yet, savvy brands …
What is content marketing and why is it important (with examples)
What is content marketing? Content marketing is the creation and distribution of content. It’s been used by brands for promotion …
How to activate an influencer marketing campaign
Influencer marketing can often be mistaken as a modern phenomenon. However, wherever brand-building strategies have existed, influencer marketing has been …
Harnessing PR to launch UYN’s new ‘AREAs’ research facility
Earlier this month, I was fortunate enough to lead a selection of journalists and influencers on a trip to witness …
Obsession to profession: Why PRs should mix work and play
I can hear it now – the beat of the drum and the horns of the Mastermind introduction. Clive Myrie …
Barbie PR masterclass
Welcome to Barbie’s masterclass in PR! The iconic doll has been a symbol of fashion, empowerment, and inspiration for generations. …
ChatGPT is good but don’t go dropping your agency just yet
It’s currently the talk of marketing town, but this is no fad – AI ain’t going anywhere. With weekly Google …
Djokovic’s PR failings mean he’s not the true GOAT
As featured in PR Week. At last weekend’s French Open, Novak Djokovic became the most decorated men’s player in Grand …
How to diversify coverage streams in PR
For those who worked in the marketing industry in the early 2010s, they will remember when influencer marketing was the …
Behind the scenes at the Giro d’Italia with SunGod and Ineos Grenadiers
Events have a special place in the heart of a PR professional. They’re a whole lot of work for hopefully …